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Beth Styne
DRE# 00815705Beth Styne's dynamic 40-year career in real estate represents the culmination of her leadership and sales experience; she knows the Los Angeles luxury housing market and she knows what today's high-net-worth clients expect from a high-level agent experience.
Since 1979, Beth has amassed a loyal following of A-list celebrity clients and high-net-worth individuals who value her knowledge, discretion, professionalism, intelligence, negotiation skills and sense of calm. She has helped successfully negotiate several billion in closed real estate transactions over the course of her career.
Beth's years in the field took her from being a Sales Manager at Mimi Styne Associates to a leading real estate agent, top producer, and Branch Manager of Coldwell Banker Residential Brokerage in Beverly Hills. For nearly a decade, she served as Vice President and then Chief Operating Officer for Coldwell Banker Residential Brokerage, Greater Los Angeles, overseeing the company's top real estate agents and sales of the nation's most significant properties. She has also been involved with the sales of L.A.'s renowned architecturally significant properties by A. Quincy Jones, Frank Gehry, Wallace Neff, John Lautner, Paul Williams, Hal Levitt, and many others. The combination of her leadership skills and deep understanding of how today's luxury real estate deals get done has led to one of her proudest legacies to date: she is the co-founder and co-creator of the International Luxury Alliance, an elite networking group of top real estate professionals across the globe who meet twice a year to share information, build referral relationships and create marketing opportunities for their clients.
To this day, Beth's relationships both inside the United States and across the pond remain a distinct advantage passed onto her clients. Her reputation in the industry, along with her unmatched local market expertise and roster of career achievements make her a true real estate “powerhouse.”
A long-time resident of Beverly Hills and the Westside, Beth is actively involved in several local charitable foundations, including L.A. Loves Alex's Lemonade Stand, which raises funds for childhood cancer research, and Muttville, an organization that places senior dogs. She enjoys spending time with her family, which includes son Scott, daughter-in-law Cristela, three grandchildren and beloved Jack Russell, “Beanie.” Her husband, Johnny Lee Schell, is a musician, composer, producer and recording engineer; when not in the recording studio, he can be found selling houses alongside his wife.
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What separates a good real estate outcome from a great one? It comes down to The 5 Ps.
In this video, we break down the five essential pillars that drive success when selling a home—and how each one plays a critical role in maximizing value and attracting the right buyers:
Price - Strategic pricing is everything. Pricing aggressively—not ambitiously—creates momentum, demand, and ultimately stronger results.
Presence - Exposure matters. The more eyes on your property and the more strategic the market—impacts how it's perceived and who attracts it.
Positioning - Location is key. Where your home sits—both geographically and within markets—impacts how it's perceived and who it attracts.
Presentation - First impressions count. From staging to condition, how your home shows can significantly influence buyer emotion and perceived value.
Passion - The X-factor. A listing agent's energy, belief, and enthusiasm for the property can directly impact how it's marketed, shown, and ultimately sold.
Whether you're preparing to sell or just want to better understand what drives results in real estate, this framework will give you a clear advantage.
Thinking about selling or curious what your home could command in today's market? Reach out anytime.
